What's with the selling of color-differentiated versions as unique transactions?

I just browsed the RenderHub store.
There's definitely a new marketing trend wherein vendors will sell many color-versions of the same model. This frankly baffles me.
Example: a plastering spatula tool that has a small spot of color on it. The vendor sells a version where the color patch is white. But also one where the color patch is blue. And one where the color patch is red. And so on.
As a user, I know that if I buy the white one, I can easily make it any color I want. So if I want to have one spatula be red, and another be blue, I'm not going to buy both the red and the blue one and double my spending. But is this what the vendor is hoping for? For real? Is the market really saturated with 3D model buyers who can't be bothered to change a color?
Or, maybe the vendor made the spatula using an image map for the whole thing, which prevents the user from changing the color of that small patch without a ton of work in a mesh editor and/or an image editor. This is fair. But I find it almost offensive that the option to change image maps is so expensive. I'm used to such things being controlled by presets in Poser or Daz, wherein these presets are part of a single download transaction. Making colors for such a small patch of surface on such an obscure item as a plaster spatula just seems needlessly absurd.
My pet hypotheses to explain why vendors are doing this is simply to take up more space on the store web pages, and get their obscure spatulas noticed.
Take a look for yourself. You'll see tons of smartphone models differentiated by so little as a shade of gray. One will look exactly like the other in the right lighting. Better get them both just in case you can't produce that kind of lighting, right?
Life is strange.
There's definitely a new marketing trend wherein vendors will sell many color-versions of the same model. This frankly baffles me.
Example: a plastering spatula tool that has a small spot of color on it. The vendor sells a version where the color patch is white. But also one where the color patch is blue. And one where the color patch is red. And so on.
As a user, I know that if I buy the white one, I can easily make it any color I want. So if I want to have one spatula be red, and another be blue, I'm not going to buy both the red and the blue one and double my spending. But is this what the vendor is hoping for? For real? Is the market really saturated with 3D model buyers who can't be bothered to change a color?
Or, maybe the vendor made the spatula using an image map for the whole thing, which prevents the user from changing the color of that small patch without a ton of work in a mesh editor and/or an image editor. This is fair. But I find it almost offensive that the option to change image maps is so expensive. I'm used to such things being controlled by presets in Poser or Daz, wherein these presets are part of a single download transaction. Making colors for such a small patch of surface on such an obscure item as a plaster spatula just seems needlessly absurd.
My pet hypotheses to explain why vendors are doing this is simply to take up more space on the store web pages, and get their obscure spatulas noticed.
Take a look for yourself. You'll see tons of smartphone models differentiated by so little as a shade of gray. One will look exactly like the other in the right lighting. Better get them both just in case you can't produce that kind of lighting, right?
Life is strange.
! REPORT