Crender: Founder of Xtreme3D on Transforming Daz 3D Promo Content


Article by Filip Radivojevic
In this interview, we talk with Crender, the founder of Xtreme3D, a group of passionate artists who promote Daz 3D content through their creative renders. Starting his journey back in 2006 with a love for drawing and a spark from discovering Daz Studio, Crender has built a strong community that's been going for six years now. He shares how it all started, what drives the group, and what the future might hold for Xtreme3D.
1. Can you tell us about your background and how you got started with 3D art?
As for my entry into the 3D universe, it was quite simple around 2006. Before that, I always drew by hand, so getting into 3D wasn't a big leap and was actually a bit easier for me. One day, while browsing a site, I saw an advertisement that, when I clicked on it, took me to the Daz site. I was really impressed by what I saw and wanted to start right away. Since the software was completely free, I got to work immediately!
Later on, I discovered Poser, and I have to admit that for quite a few years, I preferred the render results from it. But when Daz introduced Iray mode, I liked the results so much that I haven't installed Poser in years!

2. Xtreme3D plays a significant role in promoting Daz artists. How did the idea for this studio come about?
First of all, thank you for recognizing the role we play in promoting 3D content really! We do it with true passion and full commitment.
As for your question, Xtreme3D was not the first group to carry out this kind of activity. There were others before us, and even now, there's another group I was invited to join years ago as an artist. After some time, I became part of their admin team, but for personal reasons, I decided to leave. Later, I was contacted by two friends who were also part of that same group and had also left. They asked me, Why not create your own promo group? I have to say, I was afraid at first, but I pushed through and went ahead with the project. Just last week, we celebrated six years since the creation of the group, so I think I did the right thing by facing that fear!
3. What inspired the name Xtreme3D? Does it reflect a particular vision or philosophy behind the studio?
You know, after six years, I honestly don't remember the exact process of how I came up with the name Xtreme3D! Maybe it was because I wanted it to be something more than what was already out there. Maybe it was the idea that our images would be so beautiful that they'd spark interest in those who saw them, making them want the product too, which is, in the end, the purpose of each of our images!
4. Is Xtreme3D an official studio, or is it a collaborative effort among a group of people dedicated to helping Daz artists?
It would be really nice if we were an official studio. Unfortunately, we are a virtual group made up of excellent artists, each of whom always tries to give their best and brings their own personal style. We have the opportunity to show how a product can be different and, perhaps, to inspire a style that is similar to what someone might want to purchase.

5. Who are the other members of Xtreme3D, and do they have specific responsibilities or areas of expertise?
The members of Xtreme3D are, from my point of view, excellent artists. I'll start by mentioning that, although some are no longer part of the group, there would be no Xtreme3D today without them!
- Melanie Moller (Schulz)
- Carina Koenke (Ostseezicke)
I'd also like to thank every single artist who was part of the group, even if they are no longer with us today.
Below are the current members:
- Paula Degg
- PJ Alford
- Lee Bowes-Russell (Kaos3D)
- Kylahtrice Alford
- Emke Kalocsay
- The Joker of Spades
6. Is the promotion service you offer for Daz content creators free or paid?
Xtreme3D is absolutely a promotional group for 3D content and is not paid.
7. What does the process of selecting artists to promote look like? Are there any specific criteria or qualities you look for in artists?
The selection process to become an artist member is based on experience using Daz Studio, a portfolio where we can evaluate the type and style of the artist, and primarily the availability of renders. Fortunately, we have a great number of albums released weekly!
8. What challenges did you face when establishing Xtreme3D, and how did you overcome them?
Well, first of all, at the beginning, the goal was to establish collaboration with the vendors, since we were just starting out. Luckily, I already had some contacts, and they knew the quality of our art. However, the biggest challenge was real-life issues, which can take away time from creating art. To manage this, I try to create more than one image for the same album so that it doesn't become a problem!

9. How do you see the Daz 3D art community evolving on platforms like RenderHub, and what role do you hope Xtreme3D will play in that?
Well, actually, from the large number of new content creators and artists, I think it's a good thing, and it makes me happy. As for Xtreme3D, our role is what it is, and I believe our purpose is to help in the growth of sales for vendors, motivating them through our collaboration and the creation of new products. As for artists, our role is to inspire their art, helping them find their style and continuously improve at what they do. Over the years, I've seen beautiful art, and many have also inspired me!
10. What does the future hold for Xtreme3D and the artists you support? Are there any exciting projects or collaborations in the works?
Ah, do you know what the future holds for you at Xtreme3D? I don't know, but I hope there will be great collaborations, even with content creators we haven't had the pleasure of working with yet. As for exciting projects, we have them every day! All our collaborations are like this, and it's always a pleasure. We always give our best!

In VOGUE magazine, for each editorial fashion image, they print the product name and creator of everything used in the image - the designer of the dress, the shoes, the scarf, the belt, the necklace, the ring, each makeup product used on every model, the hair-care products, the photographer, hairstylist, makeup artist, fashion stylist, the location the photograph was made, the car the model is standing in front of, the lawn furniture, and even the PERFUME the model is supposedly wearing.
There is a utility product available at another 3D content site that uses a script to identify and create a list of everything used in each render.
What’s the point of creating promotional images if nobody knows what products were used to create the images?